Lateral Thinking

   Nowadays women are discriminated on the basis of the gender. Stereotypes are still attached with the women which is visible in the corporate world. The percentage of women compared to men in the corporate sector is less. Till now many women are struggling to maintain their identity in the business world. Now to some extend many women have entered the corporate world and are trying to erode the notion of gender biases. They are using lateral thinking tools which is a great help in their journey.  Lateral Thinking is a broader concept and have certain techniques and tools which provides assistance to the women employees. They have acquired leadership skills and problem- solving approach. They have creative ability to think and have innovative ideas to present their products and services in the unique way. Thus, we can conclude that lateral thinking is advantageous tool and helpful in many ways. It is a idea generation tool. If it is used in an eff...

Two groups of engineering students were assigned a similar quest – to design a bicycle rack for a car.  The first group was shown an awfully designed roof rack for bicycles.  They viewed all the issues with the current design and then started working on it to come out with something superior. The second group was not shown the ineffective roof rack; they were simply told to design a really good bicycle rack.  The second group came up with much more unique and effective designs.  The first group focused on the problems with the existing design which compelled them to restrict themselves to their habitual thinking style. The study was carried out by researchers David Jansson and Steven Smith and is mentioned in David Niven’s book, It’s Not About the Shark.  The title of the book refers to the problem which the then unknown director Steven Spielberg had in 1974 while shooting Jaws.  The movie script involved many scenes showing a monster shark but t...

It is a saying that our mind is never at rest. It is working 24 hours. Now let us see how your mind will solve the outstanding lateral thinking puzzles. THE CLEVER  DETECTIVE When the detective arrived at the scene of the crime, he had no idea who the criminal was. He turned to his assistance and said:” We are looking for someone with the initials A & S.” How did he know? Hints - The crime was a robbery It took place at a border crossing The detective saw what was missing THE SILENT ROBBER The manager of a factory was very concerned to learn that valuable copper had gone missing again during the night. The security guards assured him that the security was very tight and no one could have gotten in or out of the factory. What was happening? Hints- The security was very tight with alarms, lights, and guard dogs to deter and detect intruders. The copper that was taken was in the form of balls of wire. The copper was being systemati...

Lateral thinking is complementary to brand marketing. Brand marketing as the name suggests marketing and promotion of the brands through marketing strategies. It includes various attributes such as brand name, brand logo, brand tag line and so on. The main task of the marketer is to make their brand look different from the other brands. In this picture, lateral thinking plays a significant role. The profounder of lateral thinking is Dr Edward De Bono. He invented new style of thought process which help in decision making, creative and innovative thinking, problem solving and so on. It also plays a primary role in the training and development, learning and development and various sectors of the corporate world. It helps corporate to generate new ideas. Brand marketing and lateral thinking go hand in hand. Nowadays, there are various brands available in the market. Consumers have variety of choices of products and services which in turn makes them baffled. The major que...

Lateral thinking is used for generating new creative and innovative ideas. It was devised by Dr Edward De Bono. It invented a new style of thinking which is very useful especially in corporate cultures. This can be proven through an instance. Lets take an fictitious example. A organization named Foodie was dealing with food products and was very reputed and popular. Suddenly they were facing production problem. There were machine rejects(pieces of broken and curly pieces). It was a waste for them. A meeting was held to find the solution to the problem. Many people give different suggestions to the concerned problems but there was no solution. Days passed, then also organization was not able to find a proper answer. Then one day, this company got an instant idea how to reduce waste, for that company used lateral thinking tools and generated a new ideas and used these unwanted machine rejects and converted them into the food products which became a famous brand. Thus we can c...

Creativity is a skill that everybody wants to acquire . You might find it difficult to practice and nurture. This article will help you to boost the creative thinking ability by adapting lateral thinking techniques and tools.  There are certain suggestions which are provided below in the above regard. Lets discuss these:- UTILIZE YOUR 5 SENSES TO ANALYZE THE THINGS AROUND YOU     Try to observe the things around you by using your 5 senses like analyzing the shape, size, color of the  items you see around yourself. TO DEVELOP A NEW IDEA USE DICTIONARY OR BOOKS .  Try to find a word which is related to your problem or your issue and try to create a new idea. COMPARE YOURSELF WITH METAPHORS AND ANALOGIES  You can compare yourself with any natural phenomenon, symbol or object. BRAINSTORMING Think and use any 6 words related to your problem on daily basis and you cannot repeat these words. Always use new words daily. USING...

Nowadays many businesses are engaged in building innovation and finding new ways to create. They are looking for the new type of methods, a tool that could be easily understandable and used in corporate world. Traditional thinking is a very conservative approach. Many corporate houses are searching for the modern techniques for innovation. So a new idea generation tool developed by Dr Edward De Bono known as Lateral Thinking is used. It is a new way of building creativity and innovation skills . Below are certain puzzles mentioned which encourage your ability to think creative or to think "out of the box". There are interesting puzzles on lateral thinking. Lets see how many people get it right:- Q1. On a very dark night , a man was outside walking. When he came around a corner, he saw a building on which were written the words "Drink and Die". What does it mean? Hint... The sign was on a restaurant             There was no evil intent   ...