CASE STUDY :EDWARD DE BONO- LATERAL THINKING


Lateral thinking is used for generating new creative and innovative ideas. It was devised by Dr Edward De Bono. It invented a new style of thinking which is very useful especially in corporate cultures. This can be proven through an instance. Lets take an fictitious example.

A organization named Foodie was dealing with food products and was very reputed and popular. Suddenly they were facing production problem. There were machine rejects(pieces of broken and curly pieces). It was a waste for them.

A meeting was held to find the solution to the problem. Many people give different suggestions to the concerned problems but there was no solution. Days passed, then also organization was not able to find a proper answer.

Then one day, this company got an instant idea how to reduce waste, for that company used lateral thinking tools and generated a new ideas and used these unwanted machine rejects and converted them into the food products which became a famous brand.

Thus we can conclude that lateral thinking is essentially important for the corporate cultures and it is extremely beneficial for the organization. It is a problem solving technique and can be implemented in practical life.

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