Lateral Thinking Case Study


Lateral thinking is an idea generation tool which builds the ability to think out of the box. It is based on the creativity and innovation. The profounder is Dr Edward De Bono. It is creativity step by step process which helps in solving the problems. This can be explained through the car study of the car manufacturing company.



The company was facing losses and there was low productivity. So, the owner of the company attended a workshop of lateral thinking and ideas were generated during the workshop. They decided to launch a product at a low price and with a unique idea of manufacturing the car keeping in mind the customer’s needs and their satisfaction. Some other ideas were-

  • One wiper blade and arm instead of two,
  • Spare wheel, jack and spanner as an accessory,
  • Reduction in one gear of the gearbox,
  • Change in the materials used for different parts/ components,
  • Size of the car,
  • Removal of certain other accessories like cigarette lighter etc.

The team obtained primary ideas to work on using the tools of Lateral Thinking. They made a successful car and their project was successful.

Thus, we can conclude that lateral thinking plays a primary role in the corporate culture and is a way achieve success for the organization.
   
You can attend our lateral thinking workshop held in 3 major cities and build an ability to think out of the box. TO BOOK A SEAT for this lateral thinking workshop, click here genesiseventsindia.in/lateral_thinking/.

For any further details or any queries, call us at 011-41080000 | 41629369.  


Comments

Post a Comment

Popular posts from this blog

Lateral Thinking Tools

Image
Lateral thinking  is the psychological method which is designed to uncover powerful new solutions by modifying your thinking beyond the predictable. It is the ability to deliver unorthodox solutions by analyzing issues creatively and artistically. Lateral thinking involves breaking away from traditional modes of thinking and discarding established patterns and preconceived notions. Lateral thinking techniques provide a deliberate, systematic process that results in innovative thinking. These techniques compel you to merge ideas in ways which you would not normally come across or think about. This combination generates a truly unusual idea for you. Below are seven lateral thinking techniques to help you stimulate creative ideas that can be unique and useful solutions to a problem. Alternatives This technique is about using concepts to breed new and innovative ideas. Concepts are general theories or ways of doing things. By thinking of a variety of ways to implemen...
Keep reading

Think like EDWARD DE BONO

Image
Edward De Bono founded a new style of thinking known as Lateral Thinking. This concept has become popular and many people have started to attend the corporate training so that they can poised and have understanding of how to solve the problems in a unique way. It is a creative approach and builds the capacity of the people to think out of the box. Dr Edward De Bono concepts can be easily implemented in the practical lives and are very benefical and easy to follow. He generated this idea so that people can have innovative method to solve the problems and can easily live in the corporate world So, if you want to think laterally, and be like EDWARD DE BONO, you can attend our lateral thinking workshop held in 3 major cities and build an ability to think out of the box. TO BOOK A SEAT for this lateral thinking workshop, click here  genesiseventsindia.in/lateral_thinking/ . For any further details or any queries, call us at 011-41080000 | 41629369.   ...
Keep reading

NEW LATERAL THINKING PUZZLES

Image
Lateral thinking builds the ability to think out of the box. There are interesting puzzles which will test your creativity ability to think. Q1. QUARTERS A man and his wife are dead. If the man had just one quarter, his wife would have lived. If he had two quarters, he would have lived. If he had three quarters, both the man and his wife would have lived, but his brother would have died. Why? Hint….  The quarters he needed were coins              He drove to a gas station              He had a medical condition Q2. OSKAR Oskar Kokoschka, an Austrian abstract expressionist painter, arrived in England in 1938, after having escaped from the Nazi terror in Europe. Kokoschka was an artist and had never been a politician, yet he blamed himself for the dangerous state that Europe was in, later for the catastrophe of World War II. Why? ...
Keep reading