HOW IS LATERAL THINKING CAN BE USED IN BRAND MARKETING?

Lateral thinking is complementary to brand marketing. Brand marketing as the name suggests marketing and promotion of the brands through marketing strategies. It includes various attributes such as brand name, brand logo, brand tag line and so on. The main task of the marketer is to make their brand look different from the other brands. In this picture, lateral thinking plays a significant role.

The profounder of lateral thinking is Dr Edward De Bono. He invented new style of thought process which help in decision making, creative and innovative thinking, problem solving and so on. It also plays a primary role in the training and development, learning and development and various sectors of the corporate world. It helps corporate to generate new ideas.

Brand marketing and lateral thinking go hand in hand. Nowadays, there are various brands available in the market. Consumers have variety of choices of products and services which in turn makes them baffled. The major question arises how to make the consumers buy or avail our products and services. How they will distinguish one product from the other. LATERAL THINKING is a supporting factor. It is an idea generation tool. It helps the brand manager and other related professionals to think creatively and have innovative ideas. It gives assistance in building the USP of the brand and brand equity. In other words, it creates a favorable brand image in the minds of the consumers. All types of promotions which are done in unique, creative and innovative manner are just because of the Lateral Thinking.

Thus, we can conclude that lateral thinking is beneficial for the brand marketing.

To use the lateral thinking tools, you can attend our lateral thinking workshop held in 3 major cities and build an ability to think out of the box. TO BOOK A SEAT for this lateral thinking workshop, click here genesiseventsindia.in/lateral_thinking/.

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