As Edward De Bono famously said, "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. It gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."
Lateral Thinking is an idea generation tool originated by Edward De Bono, who is viewed as the leading wizard in innovative thinking.

Lateral Thinking is a concept which brings change in the ideas, perceptions and beliefs regarding a situation. Lateral Thinking evaluates the ideas generated in a creative session and helps to discover alternate ways of solving a problem and start thinking about it in a broader sense for practical implementation.
Edward De Bono's methodology has been used by top corporations to improve their creativity skills and make better and smart decisions. Lateral Thinking expands your capacity to think out of the box from unexpected perspectives by using your imagination to solve problems. It involves discarding the predictable, leaving behind traditional methods and improving business profits and productivity by delivering alternate solutions. For example, if a person is working with a company which is going through a financial breakdown, the obvious solution to it will be to cut costs. But, if you make use of Lateral Thinking, you could deliver an innovative solution, say fundraising.

Lateral Thinking is all about challenging the current state of affairs by generating unique solutions to complex problems. It compels you to move outside your habitual thinking style and look at things through a new and unusual angle.

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